Why you should hire a good Copy Writer (and why it shouldn’t be me)

by | May 22, 2018

Copy sells. Everyone who has spent even a day trying to sell something knows this. It is the keystone of good marketing. You say the magic words, the doors to the kingdom open. Voila!

So how do you write good copy? Even authors who can write the most beautiful, moving, challenging, exhilarating books can still have trouble selling those books if their ads aren’t spot on. There are plenty of books on how to write good copy. And there are plenty of people who do nothing but write ad copy for a living. I have my preferred copy writers that I love working with, and whose work sells well. You can see them, and all the other author-vendors I love working with here.

Why do I love working most especially with Greg and Jon? Because I know that they do excellent work. After all, when I went to Jon and said, “Hey, I’m setting up shop, I want you to help me with the website redesign and transfer. Oh, and I hate writing copy, will you help me with that” he totally came through. He is a key member of MY team of awesome. And here is just one tiny reason why:

When GDPR regulations were announced, causing the world wide web to go into panic mode, Jon very calmly emailed me and said, “Hey, I made some changes. Your site is compliant now. Oh, btw, I updated your privacy policy.” So I went and took a look at my shiny, new, updated privacy policy. And I fell over laughing. I had a very hard time breathing. Why? Because Jon plucks the funniest thoughts out of my head, polishes them up to make them even funnier, and then presents them in the best possible light for all of my site’s visitors to take a gander at. And, let’s be honest, who ever reads privacy policies? Maybe that 1% of the world’s most OCD paranoids. And tech journalists. No one else does. But you should totally go read mine. Especially the last section.

Because THAT is what a good copy writer does. They take the grand vision inside your head and make it visible to any joe-blow wandering by. They sell your idea so that everyone else can see its reality. They make it possible for everyone else to see the lion trapped inside. And then they make everyone want to take that lion home and cuddle with it.

So, do your business a favor and get a stupendous copy writer to write your ads and blurbs. But make it someone better than me, because Adriel isn’t the copy editor you’re looking for.

(And just in case you’re too lazy to go read my Privacy Policy, here’s the best part:)

 

Business Disclaimers

Business is risky. And while I love using my experiences, and the experiences of countless other entrepreneurs I know, business is still risky. So my advice doesn’t come with any guarantees. You get that, right? Cool.

 

Advice

Thanks for visiting! My blog is a resource guide for educational and informational purposes. To write my articles, I use my experiences, the experiences of others and various other resources including but not limited to the wild wild web, the Encyclopedia Britannica and/or The Bible. That said, my advice doesn’t come with any guarantees. By visiting this site, you’re essentially signing a contract that says that you understand that I make no guarantees, and you won’t try to sue me. Because that would be awkward.

 

The “I’ll Give You My Opinion About Your Situation but Don’t Sue Me” Disclaimer

Of course, this is based on me taking a quick look, sans magnifying glass, as a favor–and not the usual review and analysis of all documents and factors that I would consider when working with you as a traditional paid client. (You also miss out on my witty emails and me showering you with compliments.) That said, my advice and opinion is taken into account at your own risk, but for a proper analysis, hire a lawyer/doctor/other licensed professional–preferably one with a fancy certificate on their wall. Because who doesn’t like a fancy certificate?

 

Professional Giving Advice Over the Phone/internet

Technology is great, and so are phones/Skype/video chats. However, they can also be a little, say, limiting. Without consulting with you in person, the dynamics change a little bit, and I can’t conduct the extensive analysis that I would in an inperson setting. (Or buy you coffee at Starbucks.) Therefore, our conversation should not be considered a substitute for an in-person evaluation by a professional.

 

Affiliate Links Disclaimer

Guess what? If you click on a link that I’ve provided, it might be a link to someone who will give me a commission if you buy something from their site. That means that I might get paid if you click on that link. And the reason why I’m telling you this is because I want to be upfront with you, and because it’s illegal not to. That said, I promise to use any affiliate commissions earned for good causes: Things like reinvesting in this business to bring you even better resources, and quite possibly at least one Sunday trip to the zoo. Because…zoos.

 

Service Descriptions

We love our services, and we hope you do, too. That said, sometimes we might slip up, and sometimes, errors happen. Things like pricing or descriptions get mixed up, and then we look bad. While that stinks, what’s most important to us is that you’re happy. So while we can’t guarantee that all information on the site is always 100% accurate at any given time, if you do notice a mistake please don’t hesitate to contact us and let us know. Since we can’t guarantee the services for your particular circumstances or purposes, we can guarantee that we’ll give you the best customer service we can to remedy the situation.

Adriel Wiggins

Adriel Wiggins

Continuity Editor & Virtual Assistant

Hello! I’m Adriel Wiggins, wife, mother of three, fur mom, bibliophile, art geek, and all around student. I’ve been on a quest all of my life to learn as much as I possibly can about everything I possibly can. This has helped me tremendously in what eventually became my life’s purpose: to help other people become the best version of themselves. It is in that line that I became an assistant.

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